CHALLENGE

We’re big fans of HBO’s High Maintenance.  That’s why we were thrilled when we were asked to create a smart vehicle that would generate buzz for the new season.  This was going to be fun, so we went to work…

SOLUTION

As you know, the CBD market has exploded, and coffee enhanced with the oil is becoming wildly popular.  But what did this have to do with HBO?  The answer was right there in front of us:  Let’s create beautifully branded cups and cup sleeves to be distributed via the many pop-up CBD coffee trucks on both the East and West Coasts.

RESULT

As you can imagine, HBO’s High Maintenance cups and sleeves were all over the place.  What’s more, they went viral with recipients sharing photos of themselves with the cups and sleeves via their social channels.  Now coffee is generating a buzz in multiple ways!