CHALLENGE

Events are often a frenetic experience, with messages being served to the attendees via signage everywhere they look.  How do you really get their attention?  Target asked us that same question by challenging us to deliver a memorable keepsake gift to the star-studded crowd attending their Grand Opening Event in Harlem, NY.  As always, we rose to the occasion…

SOLUTION

We immediately realized that we needed to create something that would stand out amid the excitement of the event but would also serve to remind folks of the brand long after it was over.  So, we put our collaborative skills together and designed an all-over print premium custom shopping bag that carried through the Grand Opening campaign and was distributed to all VIP guests. 

RESULT

It worked!  The eye-catching bag delivered not only a big impact during the event, but also in the months that followed as it was often seen being carried on the streets of Harlem.  By the way, this custom bag generated an estimated 7.9MM brand impressions.  That’s a score for Target…and United Print Group!