CHALLENGE

Philosophy offers an exclusive line of skincare and fragrance products to consumers across the country.  We were asked to deliver an innovative concept that would drive top-of-mind awareness of Philosophy’s product line among the most popular beauty, fashion, and health magazines.  We had an idea…

SOLUTION

When we thought about Philosophy, what came to mind was glamour and style.  What was needed then was a fashionable gift exclusively for magazine editors and contributors that would deliver on the brand’s promise of sophistication and beauty.  So, our team partnered with the brand agency to develop a custom box – sleek black – that stylishly presented Philosophy’s brand story, along with five custom pins nested perfectly inside.

RESULT

The client was blown away by the concept!  It not only delivered their message of glamour and beauty to a key demographic, but the custom box also perfectly embodied the essence of their brand and brought it to life.  It’s always great when someone can actually touch a brand story in their hands!