CHALLENGE

Our client was searching for a unique, singular way to capture the attention of college students in order to introduce them to a new brand of soft drink.  We’re always up for a challenge, so we gladly took it!

SOLUTION

The brand agency need to create an interactive experience that would allow busy students to actually engage with the brand in a fun and dynamic way.  So, our team partnered with the brand agency to design a custom radio-controlled Jeep.  Not only was it cool, but it captured the essence of the brand and so created a tangible, hands-on connection to it.

RESULT

Our client loved it and incorporated the Jeep into their brand activation across 50 college campuses.  The college students loved it, too.  Not only were they introduced to a great new product, but they actually raced the Jeeps to win prizes!  Now they’ll always associate the brand with a good time, and that’s a fabulous marketing result!